The Clickherder Roundup, Episode 9

The Helbling brothers discuss the three M’s: Microsoft, Microsoft and Meebo.  First, Redmond rattles some cages, attacking the foundation of free software. Next, Aquantive: Bill’s toy for big boys? Finally, Meebo’s making room on MySpace.

Google Knows

Google just wants to help you.  And things would go a lot easier if you’d just allow Google to know more about you.  Eric Schmidt says “the goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?’”  He forgot to mention questions like “D’ya think she digs me?” and “May I go outside?”

What Does Google Know?

Let’s take a look at the ways that Google knows all about you and your preference for custard over tapioca:
(more…)

Google Arbitrage and MFA going away?

Jensense has a recent post about how Google is getting about shutting down Arbitrage and MFA Adsense accounts as of June 1. This is a clear sign that they are intent on fixing quality on the content side of the house. However, I think it will be a while before major spenders trust the content network again. Not that there is not plenty of money there, but I just think it will be awhile.
Shoemoney also has a video post about this.

Can Google Scale Vertical Search?

Read/WriteWeb’s MacManus has an interesting poll going about Google’s rollout of “Universal Search,” and whether it spells the end for smaller vertical search engines.  I think it will have some impact, but MacManus makes a good point: much of what vertical search sites provide isn’t particularly easy to scale, and scaling is Google’s strength.  Cast your vote here:

Weekend Poll: Will Google Universal Search Kill Vertical Search Engines?

Update: Actually, after playing around with the new Google Search, I am not certain the vertical search engines will be affected at all.  VSE’s focus on specialized filtering on a narrow band of data, while the effect of GUS is the opposite: if you’re looking for detailed information about a specific group of movies, for instance, GUS may not get you that information in the most effective way because it will be mixed in with results from other verticals, giving you something of a hodgepodge.  The verticals, on the otherhand, limit your search from the outset to a specific silo.  And sometimes that is a useful thing.

I think GUS will be a very helpful thing for the end user (i.e. “I didn’t know somebody also made a novel about ‘Foo’!”) but it’s a different tool.  Depending on how the VSE’s are implemented, GUS may actually have the effect of driving users into their sites if a broad silo-less results page from Google leads them to a better vertical search tool at the VSE.

Technorati Tags: ,

The Clickherder Roundup, Episode 8

Joel and Michael tell Microsoft’s fortune: will Google Analytics’ new features open the Gatineau gap? Will Yahoo say “yes?” Is Silverlight the rising star fortelling the end of Adobe’s reign? The Helbling bros. break it all down with the Chinese zodiac.

The Clickherder Roundup, Episode 7

The Helbling Bros. are going through the motions with Robot Replay, calling out the Googleschtapo’s Matt Cutts, and scanning the menu at eBay’s new ToGo service.

The Clickherder Roundup, Episode 6

The Helblings are at it again: YouTube for the already-famous, Microsoft’s designs to be the Blue Monster, and cracking open CrazyEgg.

youtube bluemonster crazyegg

The Clickherder Roundup, Episode 5


Online Videos by Veoh.com

The Helblings are back: raves for Amazon’s Web Services, looks askance for Google Double Click purchase and the all knowing, all seeing Web History…

The Clickherder Roundup, Episode 4


Online Videos by Veoh.com

This week in the roundup:

The Clickherder Roundup, Episode 3


Online Videos by Veoh.com

The Brothers Helbling pitch Russian search engine Quintura against Google, shake hands with browser’s best friend BlogRovR and skewer swivel.com.

« Previous PageNext Page »