January 28, 2006
This is more for us than for you
Guy Kawasaki wrote an article for people operating businesses from their bootstraps. This post is great as usual. Some critical take aways for a new business:
- Focus on cash flow, not profitability - You are dead when you don’t have any money. Until then you are still alive.
- Focus on function, not form - In other words don’t insist on Herman Miller chairs before you ship a product that is going to make you some money
- Position against the leader. - Something like only slightly crappier than Microsoft
This is great advice. There is such a huge shift in thinking that must take place to transition between corporate thought and entreprenurial thought.
Filed by Michael at 2:15 pm under Web Marketing